Look Who's Talking at Engage!
Heather provides leadership to the marketing, communications, special events and direct-mail divisions at City Harvest, where she oversees and develops strategies to increase brand awareness. She joined City Harvest in 2002 as manager of direct mail and has more than doubled the program's revenue to more than $5 million during her tenure.
Ellen joined CMS as an account executive in 1997, was appointed president and CEO in 2006, and was delighted when Roger Craver sold the agency to her and Jenn Mercer in 2008. Throughout her career, Ellen has dedicated herself to advancing the movements that drive social change. She has crafted strategic fundraising programs from the ground-up for organizations of every size, spanning the political, advocacy, environmental, humanitarian and charitable fields.
Case Study 3: Food For The Poor
Food For The Poor was once a small charity with a big dream — to help lift the desperate poor out of poverty. The organization has grown its brand over the last 32 years to a $1 billion-a-year charity fighting extreme poverty in 17 countries.
How did it do it? This ambitious, life-saving mission was carried out by creating fundraising strategies that focused on the interests and aspirations of its donors, inspiring them through words and images to do more. In this session, you'll see how Food For The Poor has leveraged innovative analytics and experiential creative by using an integrated, multichannel approach to create one unified message across many channels. You'll walk away with an understanding of how knowing your donor will help inspire higher levels of giving; how to optimize your donor's engagement experience across fundraising department channels; why brand integrity and a unified vision is key to fundraising and the growth of your organization; how precision analytics drive fundraising strategies and long-term success; how your own unique storytelling creates brand awareness and sets you apart from other organizations; and how an omnichannel approach and the use of institutional knowledge produces cost savings.