Live from the International Fundraising Congress — Day 3
Finally, the Outstanding Volunteer Award went to Alexandra Madrigal Eduque for her work with Habitat for Humanity in the Philippines. This category recognizes an individual volunteer whose work has made significant impact on the fundraising success of an organization.
Eduque initiated the Habitat for Humanity Youth Council to fundraise and raise awareness on the issue of substandard housing and how it affects young people. She recruited youth campus leaders to community development projects and raised 2 million pounds to develop an early-childhood alternative-learning program for Habitat communities. She also won the IFC Choice Award, as voted on by guests at the event.
Today will be a full day, and I’ll try to attend as many workshops and sessions as I can to give you some of the highlights in blogs the next few days. Till tomorrow …
~ Erica Waasdorp
President, A Direct Solution
Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.
Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.
When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.