Don't Skip Steps in the Sequence of a Proper Ask
Sounds promising, doesn't it? Well, it should be but it wasn't. As I continued to read the energetic exec's email, I searched for what might be missing. I couldn't find it. Seemed to me as though he was doing everything right. And yet, at the time of his first communication with me, he was 0-6 in solicitations of those to whom board members had referred him even with the board member being present for the solicitation. Yes, he was making face-to-face calls on each of these potential investors as they all had four-figure cash gift potential.
An internationally recognized philanthropy and fundraising thought leader, Larry C. Johnson trains the staff and volunteers of worthy causes to achieve real impact through the creation of reliable, growing revenue streams. He emphasizes principles before methods as the key to long-lasting success. He stresses the simple, the practical and the joyful.
Larry is the founder of The Eight Principles, the premier brand for educational products and services in relational fundraising and philanthropy. The Eight Principles provides digital education, live workshops and structured coaching to nonprofit organizations.
Author of the award-winning book, "The Eight Principles of Sustainable Fundraising," AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry is a graduate of Yale University. Larry speaks widely and serves on numerous nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the U.S.
