If you think donors expecting engagement is limited to heavy-hitters, think again. The millennial generation has made engagement and values the two stanzas of its theme song.
Being responsive and accountable to the donors who invest in your organization is fast becoming the single most important factor in fundraising success. Neglect it at your peril.
Let me hear from you. Please share your situation and the challenges you face in developing sustainable revenue streams. Email me (info@TheEightPrinciples.com), and I'll arrange a brief consult providing you with practical guidance. I'll choose some of these thorny obstacles to share, along with my insights, in upcoming columns.
Success is waiting. Go out and achieve it.
- Categories:
- Major Gifts
- NonProfit Pro
- Wealthy Donors

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
Reach Larry on social media at:
Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples





