Want to Retain Your Donors? Think 'ROI'
I told Tonya that mind-sets are a tougher nut to crack than simple arithmetic. She gets it.
My counsel was for her to first convert her boss's thinking. The two them can then convince the board chair.
Success here, as in so many cases, will be incremental.
Donor retention is an ocean liner. It's big, slow to change direction and speed, but once put on the right course, will slip almost effortlessly through the sea delivering a large passenger load—again and again.
I extend my heartfelt thanks to Tonya for reaching out.
Let me hear from you. Please share your situation and the challenges you face in developing sustainable revenue streams. Email me (info@TheEightPrinciples.com), and I'll arrange a brief consult providing you with practical guidance. I'll choose some of these thorny obstacles to share, along with my insights, in upcoming columns.
Success is waiting. Go out and achieve it!
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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