Knowledge vs. Inertia: Are Fundraisers Ready for the New Era of Insight?
Did you hear about the "enclothed cognition" study that says how you dress can affect whether you make smart or dumb decisions?
Or the one that says women who touch men's boxer shorts are more likely to take financial risks with money than those who do not?
Or the one that says posting a Facebook picture of yourself with a group of friends makes you look more attractive than a posting one of yourself alone?
- Categories:
- News/Stats/Studies
- Companies:
- J.C. Penney
- Scientific American
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
