Keep It Simple. Really
When I was browsing through "Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly" by Daniel M. Oppenheimer, formerly Princeton University, where the research was done, and currently of UCLA, I thought the title was a joke.
A paper on the power of using simple language couldn't really have such a windy title. Could it?
- Companies:
- Microsoft Corp.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
