On May 6 of this year, more than 300,00 donors gave more than $53 million to 7,000 nonprofits in 120 communities as part of Give Local America, making it the largest, single-day charitable crowdfunding event ever.
Give Local America and nonprofit crowdfunding and technology provider Kimbia shared these stats and two infographics on Give Local donors.
Overview:
- Who gives to crowdfunding events?
- Your ideal donors (wealthy, highly educated, generous and multichannel)
Demographics from Give Local America, the nation's largest crowdfunding event — key online donation stats:
- 42 percent were ages 55-74 (boomers)
- 47 percent have household incomes of $100,000 or more
- 62 percent have a net worth of $250,000 or more (17 percent with $1 million+)
- 79 percent are college educated
- 86 percent are definite or probable home owners
- 65 percent are highly indexed for smartphone use
- 41 percent are known to have given to a charity in the past
- $50,000 was the largest single online donation
- 19.4 percent of donors made more than one donation
Crowdfunding engages ALL age groups, providing high campaign ROI
- Unknown — 1 percent
- Ages 18-35 — 9 percent
- Ages 35-64 — 41 percent
- Ages 55-74 — 42 percent
- 75+ — 7 percent
Donors skew wealthy, making them a great source for major-donor prospects
Household income:
- 0-$19,999 — 3 percent
- $20,000 to $49,999 — 16 percent
- $50,000 to $99,999 — 33 percent
- $100,000 to $174,999 — 33 percent
- $175,000 to $249,999 — 12 percent
- $250,000+ — 3 percent
Net worth:
- Unknown — 6 percent
- Less than $25,000 — 7 percent
- $25,000 to $99,999 — 10 percent
- $100,000 to $149,000 — 6 percent
- $150,000 to $249,999 — 9 percent
- $250,000 to $499,999 — 17 percent
- $500,000 to $749,999 — 15 percent
- $750,000 to $999,999 — 13 percent
- $1,000,000+ — 17 percent
79 percent of donors have some level of college education:
Education level:
- Unknown — 1 percent
- Some high school or Less — 1 percent
- High school — 19 percent
- Some college — 30 percent
- College — 44 percent
- Graduate school — 5 percent
Home ownership and marital status provides a larger network to tap:
Marital status:
- Unknown — 4 percent
- Single — 33 percent
- Married — 63 percent
Home ownership status:
- Unknown — 2 percent
- Definite owner — 72 percent
- Probable owner — 14 percent
- Probable/definite renter — 12 percent
Donors are multichannel — the highest lifetime donors:
- 69 percent are indexed to be more likely to be an online transactor
- 65 percent are indexed to be more likely to be a smartphone user
- 37 percent are indexed for catalog channel preference
- 36 percent are indexed for retail preference
Gender matters:
- Unknown — 23 percent
- Male — 26 percent
- Female — 51 percent
Donors are generous and care about many causes:
- $63,000: Maximum value of donations made by a single donor (across fvie separate donations)
- $50,000: Largest single donation
- 111: Maximum number of donations from a single donor
- 26,844: Number of donors who gave more than one gift (19.4 percent)
- 3.35: Average number of donations from donors who made more than one donation
Give Local America 2015 is slated for May 5.
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