Are You Delighting Your Donors?
If you walk into a bookstore ... oh snap, wait a minute, there are no more bookstores left. Well, if you browse through the Amazon.com business section, you'll see scores of books (11,056 of them, actually) on how to create great customer service.
These books by authors like Seth Godin, Marcus Buckingham and others remind readers over and over that in order for your company to stand out in this economy, you have to "delight your customer." Or, in our case, "delight your donor."
- Categories:
- Major Gifts
- Companies:
- Amazon.com
Jeff Schreifels is the principal owner of Veritus Group — an agency that partners with nonprofits to create, build and manage mid-level fundraising, major gifts and planned giving programs. In his 32-plus year career, Jeff has worked with hundreds of nonprofits, helping to raise more than $400 million in revenue.
