Beyond Donor-Centered: Change Your Mission!
What if you doubled the size of your development department so you could reach the donors who want a deeper relationship with you? I know, crazy, right? No, it's not. How many of you are working 60 hours a week and wish you had two people doing what you do? Think how many more donors could be reached in a more meaningful way. What if you actually had time to think, plan and communicate with donors?
What a concept, huh?
I know what I'm saying is counter to how almost all nonprofits work, but I don't care. It's time to change. It's time for a new paradigm where the needs of your donors and the needs of your current mission are viewed equally.
This doesn't negate the work your organization is doing. You need to keep doing it, better than ever. We need to move beyond viewing our donors as a means to an end, but as a vital part of your overall mission.
The for-profit world has gotten this. The extraordinary companies are the ones that spend more money on their employees; they provide incredible customer service and don't skimp on their products. Those extraordinary companies defy conventional wisdom and yet are wildly successful.
We can learn from this. Yes, it's a risk. Yes, it defies the current nonprofit paradigm, but folks, as Bob Dylan sang, "The Times They Are A Changin'." Are you willing to change with them?
If you like baseball, tennis, golf, Gregorian chant, jazz, rock, good wine and deep conversation, then you’ll like to hang out with Jeff.
If you are passionate about fundraising, Jeff will inspire you to be a true “broker of love” for your donors, helping you bring together a donor’s desire to change the world and the world’s greatest needs. Jeff believes that if nonprofits truly want to grow and obtain more net revenue for their mission, it will come through creating, building and successfully managing major-gift programs. The Connections blog will give you inspiration and practical advice to help you succeed. Jeff has more than 25 years of nonprofit fundraising experience and is senior partner of the Veritus Group.