When Is It Time to Ask for a Major Gift?
It's a fundraising paradigm. Hopefully, it's an internal discussion in your organization. And I can tell you that often I have an internal discussion personally — an internal debate.
In our hearts, we know we should be donor-focused. But that clock is always ticking. We are under pressure to meet a goal — and that includes a timeline for annual giving or in a campaign.
- Categories:
- Major Gifts
- NonProfit Pro
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
