The Process of Developing Fundraising Campaign Materials
Materials should reflect your organization, however in most instances they are props — props to make the volunteer or staff solicitor more comfortable. They are a leave-behind after an engaging conversation with the donor. It may be a piece that the donor will peruse for more information or to do some benchmarking, but in most cases it is the conversation you have had asking the donor to invest — and what interactions preceded the visit - that will make the difference.
Be sure that your case statement and other campaign materials can be fine-tuned and tailored to each donor, and evolve as your campaign progresses toward its goal.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.