Organizational Planning: How Far Do You Stretch?
Both of these circumstances are where continual improvement is needed. No BHAG for just the sake of having a BHAG. That would be influencing a planning process — not facilitating it.
The implications are the same for a development plan. Fundraising goals must be based on real needs — not just a desire to be bigger and better or to be bigger than a competitor.
There are times in an organization's history when a leap in improvement — transformational and fast change — is needed. We see this often. There are also times where ongoing, continuous change is most appropriate — and when accomplished, it also can be transformational.
Be sure that your organization's plans — overall through its strategic plan and with the fundraising plan as well — are grounded in valid needs.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.