Fundraising: It's Not the Pitch
"We want to know if our mission resonates," the prospective client shared.
Then, when I met with some of his board members, the question came up again.
Well, I prompted the discussion when I stated that they have a well-written mission statement and that either of the two fundraising approaches they were evaluating would address the question that has them perplexed: How well-known and understood is our mission?
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
