Fundraising: It's Not the Pitch
"We want to know if our mission resonates," the prospective client shared.
Then, when I met with some of his board members, the question came up again.
Well, I prompted the discussion when I stated that they have a well-written mission statement and that either of the two fundraising approaches they were evaluating would address the question that has them perplexed: How well-known and understood is our mission?
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.