Look at the Horizon in Fundraising
I'm big on breaking down fundraising tasks into smaller components, taking it one step at a time.
To us, fundraising is a continuum, and whether it be a major campaign or annual giving, you are strategically building one phase, one step, one segment at time.
This is incredibly effective! If you ask me to do one or two strategic things, I can and will accomplish them. Get me loaded up with a bunch—and especially things that I am not comfortable doing—I'll shut down.
I love time on the water and find wakeboarding exhilarating and relaxing. I have to confess, I was a slow learner. Lots of face plants, crashes and lake water ingested through my nose.
But I'll never forget some of the best advice a wakeboarding coach gave me: Don't look down. Look at the horizon. If you look down, you will face plant, he shared. Look confidentially at the horizon and enjoy the ride.
So while we break down fundraising tasks into smaller components, let's always remember to help our staff and volunteers understand the big picture. The goal. And how each step builds toward success.
Then, as they accomplish various phases, they can confidentially look at the horizon and see the successful campaign results and the lives changed.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.