Is It Easy for Potential Donors to Connect With You?
Be sure you make it easy for a potential donor to initiate dialogue — ask a question, get information and make a gift. The next time you update your website, get a few donors to let you know how inviting and easy they find it to uncover information and make gifts. You'll be glad they did.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.