Invest in Fundraising to Reap Returns
Nearly 20 years ago I had the privilege of working with leaders in a community to bring a long-envisioned dream to reality.
We actually inherited a campaign that had not been built on proper steps and strategy, and we had to retool. I've found it is much more difficult to fix a campaign than to implement one correctly. Back then, some leaders realized that they needed some expertise and a different perspective. They were incredible — the leadership for success was right there all along. They just needed the right guidance.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
