You Never Know: The Importance of a Study Before a Major Campaign
This client was willing to invest in the vital step of a campaign feasibility and planning study and to secure feedback from some of its brightest and most successful leaders.
By listening, it paved the way for increased success in the pending campaign.
Several times a year, we encounter a CEO who refuses to embark on the process because "I know what my donors think." In the scores of studies I have been a part of, at least one major "aha" moment occurs that changes strategy and direction for the client. In each case, that alone was worth the investment!
Always be willing to listen and learn. None of us ever have all the answers.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.