Focus for Fundraising Success
It was a great meeting. Full of energy and excitement. We were renewing a relationship with a former client — this time to embark on a campaign feasibility and planning study.
Much of the client's end of the conversation kept jumping to the campaign. Leadership. Materials. Asks. The goal.
I embraced the client's enthusiasm and then suggested that we focus first on the task at hand — a road map for a successful study, from which the organization will then be able to plan and project the right leadership, messaging, prospective donors, goal and more.
- Categories:
- Capital Campaigns
- Executive Issues
- Major Gifts
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
