Do Your Donors Feel Appreciated and Part of a Worthwhile Group?
Yes, there are donors who will keep giving and truly never want recognition — but nearly all do want to be appreciated. If you have been in this business any length of time, you have dealt with human nature and a donor who was frustrated — rightly so — because her gift was not acknowledged, his name was misspelled or another cardinal sin of donor relations was committed.
Your donors want to feel an association — and you want them to. Reach out; bring them into the fold. Get to know them. Let them know the difference they are making — and the difference they can make in the future. Make your top donors feel like they are a part of your inner circle — because they are.
Bottom line: Be a worthy cause, and be a group that people want to be associated with — from your mission to how you fulfill it to how you fundraise. And be sure that your donors, at every level, know that they are appreciated.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.