Begin to Answer the Tough Questions to Secure Major Campaign Support
We have been discussing benchmarks that need to be firmed up before an organizationcan look at a successful major campaign.
It is important to have a case for support. We are not referring to a finished piece for use in a study and much less a campaign — let's call that a case statement. Instead, we are referring to a concept paper outlining the rationale and justification for the project.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
