A Dynamic Strategic Plan Undergirds a Successful Campaign
Donors want confidence that an organization's important initiatives have been carefully thought out and are aligned with its mission. This is where having a strategic plan is an important step in being prepared for a successful major campaign.
It is not unusual for a new president in higher education to bring with him or her a building spur. This can be seen as a strategic move to fulfill an organization's mission and potential or as a disjointed attempt to build a legacy — one that successors often pay for.
A strategic plan should be dynamic, regularly benchmarked and updated. This allows for an organization to adapt to new challenges and take advantage of new opportunities.
If components of a major campaign don't flow from a strategic thought process like a strategic plan, it should prompt board members to have appropriate discussion, because it certainly will cause discerning donors to ask some tough questions.
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Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
