A Dynamic Strategic Plan Undergirds a Successful Campaign
Donors want confidence that an organization's important initiatives have been carefully thought out and are aligned with its mission. This is where having a strategic plan is an important step in being prepared for a successful major campaign.
It is not unusual for a new president in higher education to bring with him or her a building spur. This can be seen as a strategic move to fulfill an organization's mission and potential or as a disjointed attempt to build a legacy — one that successors often pay for.
A strategic plan should be dynamic, regularly benchmarked and updated. This allows for an organization to adapt to new challenges and take advantage of new opportunities.
If components of a major campaign don't flow from a strategic thought process like a strategic plan, it should prompt board members to have appropriate discussion, because it certainly will cause discerning donors to ask some tough questions.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.