January FundRaising Success is online!
This month’s cover story kicks off our new quarterly Little Shop column. In "Little Dogs … Big Tricks," Dane Grams of GLSEN and copywriter Richard DeVeau explain that while fundraising with a tiny staff or tiny budget might seem daunting, smaller nonprofits can be real powerhouses when it comes to raising money.
In "2010’s Most Useful Marketing Lessons," consultant Nancy Schwartz shares the answers she got when she asked fundraisers across the sector to share their insights on the most significant lessons from the past year.
In the first installment of Little Shop, Pamela Grow addresses three simple steps to donor retention for smaller nonprofits. In Easier Said Than Done, Jeff Brooks dares you to try one of his 10 scary fundraising challenges for the new year. And, finally, copywriter Kimberly Seville applauds some outstanding reactivation efforts from St. Labre Indian School and C.A.R.E in DM Diagnosis.
I hope you'll take some time and dive into this first issue of our ninth year! And by all means, let us know how you feel about what you're reading. You can e-mail me here or, better yet, add a comment to the page and see if you can get a conversation going with your colleagues.