It's Not About the Money … Why Fundraising Is a Mystical Experience
Whether that is helping feed a starving child in Somalia, saving an animal from the streets or building a new wing of a hospital, donors hand over a part of themselves and trust you will steward it for good.
I really believe at that moment there is something mystical about that transaction. And, I don't want you to overlook that.
I know there is a lot of pressure on you to view fundraising as just "getting the money." It comes from all sides. Your boss is pressing you. Your colleagues are passing you with their monthly goals. There's pressure from the board. It would be easy to just go after the money.
It's at that time you have to pause and reflect. You have a relationship with these donors. They believe in your mission. You have a responsibility to take good care.
If you like baseball, tennis, golf, Gregorian chant, jazz, rock, good wine and deep conversation, then you’ll like to hang out with Jeff.
If you are passionate about fundraising, Jeff will inspire you to be a true “broker of love” for your donors, helping you bring together a donor’s desire to change the world and the world’s greatest needs. Jeff believes that if nonprofits truly want to grow and obtain more net revenue for their mission, it will come through creating, building and successfully managing major-gift programs. The Connections blog will give you inspiration and practical advice to help you succeed. Jeff has more than 25 years of nonprofit fundraising experience and is senior partner of the Veritus Group.