Public perception is critical to the success of the total nonprofit industry. All of us must work to maximize revenues and keep expenses realistic. A great percentage of funds raised must go to the areas of charitable focus, based upon the organizational mission. We have an ethical and sacred trust with our donors to keep their faith in our profession as high as possible. Let’s work together to apply standards that everyone feels is a win-win for all.
I, for one, believe the cost to raise a dollar, if the elements of the equation are publicly known, is one of many important metrics that should be used for total transparency to the public we serve and the public where we obtain support.
Duke has extensive experience as a nonprofit practitioner, author, lecturer and consultant. He has been a contributing author to NonProfit PRO for the last 11 years. He has been a long-standing member of the Association of Fundraising Professionals where he was previously named the AFP Indiana Chapter Fundraising Executive of the Year and has held the CFRE designation for many years.
He received his doctorate degree from West Virginia University with an emphasis in education administration, master's degree from Marshall University with an emphasis in public administration and a bachelor's degree from West Virginia University with an emphasis in marketing/management. He has also completed post graduate work at the University of Louisville.
He is currently executive director of development for The Salvation Army Indiana Division in Indianapolis, Indiana. Contact Duke at firstname.lastname@example.org or 317-224-1029.