Public perception is critical to the success of the total nonprofit industry. All of us must work to maximize revenues and keep expenses realistic. A great percentage of funds raised must go to the areas of charitable focus, based upon the organizational mission. We have an ethical and sacred trust with our donors to keep their faith in our profession as high as possible. Let’s work together to apply standards that everyone feels is a win-win for all.
I, for one, believe the cost to raise a dollar, if the elements of the equation are publicly known, is one of many important metrics that should be used for total transparency to the public we serve and the public where we obtain support.
F. Duke Haddad, EdD, CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis, Indiana. In addition, he is also president of Duke Haddad and Associates, LLC, and freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO for the past 13 years.
He received his doctorate degree from West Virginia University with an emphasis on education administration, master’s degree from Marshall University with an emphasis in public administration and a bachelor’s degree from West Virginia University in business administration, with an emphasis in marketing/management. He has also done post graduate work at the University of Louisville.