Adds Tony Aiello, co-founder and CEO, mGive: “One key element that should not go unsaid is recognition for the mobile operators and their support in helping to foster mobile donations. All carriers in the U.S. allow mobile donations to be processed using their networks and billing systems with 100-percent pass-through of all donations. This is very generous.
“In the case of Haiti, all mobile operators also waived any text-message fees to users who were making donations and accelerated payments to charities raising funds for Haiti. The good news is there are thousands of forward-thinking and fearless fundraisers out there. I’ve had the pleasure of meeting so many of them over the past five years since we started this labor of love in 2005. We have new mobile-related services rolling out every month, and I love introducing these new tools to our committed and innovative fundraising clients and prospects.
“The bottom line is the power of technology is growing exponentially. People are adopting new technology faster than ever before in human history. Our development team is already thinking five years into the future about where we need to be and what will be possible.”