Mobile Mania

Here are some outtakes from that feature. Be sure to check out the April issue online or in print for more from these guys.

Says Jim Killion, president, ur mobile: “Mobile giving is, in many respects, the future of online giving. [But] not because there is a flaw in traditional online giving that is holding it back. Traditional Web giving will continue to grow. People like to give what they want to give, when they want to give it, how they want to give it. The ease and convenience of online giving have fueled its growth far more than brilliant strategy or innovative architecture. People give online because it is quick and easy.