The Homeless Don’t Deserve Our Help
There were 30 homeless women living in our church last week. On Saturday, they left us, bound for another church, which was coordinated by CARITAS, a nonprofit in Richmond, Va.
As we cleaned Saturday morning after they left, I (Katrina) found a brooch made from a safety pin and a broken earring on the ground. What it said to me was, “I am like you.” The homeless are typically seen as different. They are not. They want beauty. They want to have a conversation. They want to contribute. They want relationships. They want jobs. They want to be able to go home.
I came home from cleaning and showed Otis the photo of the homemade brooch. He answered the following question for me: “Why aren’t there more people like the people who served the homeless at my church? Why doesn’t everyone want to help the homeless?”
This is what Otis shared with me:
In his book “Mindwise” University of Chicago professor Nicholas Epley describes the importance of “distance” and the ability people have to imagine what others are thinking or feeling. Epley says, “Distance is not just physical space. It is also psychological space, the degree to which you feel connected to someone else.” The ability to feel empathy for another group decreases as distance increases. In some cases, distance can grow and shrink. For example, when you get in an argument with your spouse, you feel “distant” from them. Then, you can feel the psychological distance diminish when you resolve the conflict.
But distance from groups that are unlike ours is more difficult to close. People who are viewed as “too different” from us can completely shut down our ability to connect with them. For most Americans, the homeless fall into this psychological no-man’s land.
In 2006, Princeton psychologists Lasana Harris and Susan Fiske published a paper titled “Dehumanizing the Lowest of the Low: Neuroimaging Responses to Extreme Out-Groups.” Their study looked at what happened when they put university students into an MRI scanner and showed them a variety of images. The images included a wide range of things and individuals, including the elderly, those who are disabled, rich people, American Olympic athletes and business professionals.
The MRI scans taken when the students were shown pictures of homeless people were particularly striking. The brain activation seen when these pictures were shown was the same as when the students were shown images of disgusting images—vomit and overflowing toilets. Outside the scanner, the students rated the homeless as more disgusting than any others they viewed and also rated them as being less intelligent, articulate and emotional. Harris and Fiske write, “Extreme forms of prejudice may deny their targets even full humanity.”
So, foreign were the homeless to the students that they were dehumanized. Dehumanizing a group of people allows us to ignore them without guilt of conscience; they have been reduced to mindless animals or objects.
As George Bernard Shaw once said, “The worst sin toward our fellow creatures is not to hate them, but to be indifferent to them: That's the essence of inhumanity.”
Is this a feel-good piece? No. But unless we understand the dynamics behind how humans are making decisions, we cannot address said humans in a way to get done what we need to accomplish. This is not easy work—understanding. This is sometimes not intuitive work—understanding. This can be heartbreaking work—understanding. But understand we must in order to change anything.
Katrina VanHuss and Otis Fulton have written a new book, Dollar Dash, on the psychology of peer-to-peer fundraising. Click here to download the first chapter, courtesy of NonProfit PRO!
Katrina VanHuss is the CEO of Turnkey, a U.S.-based strategy and execution firm for nonprofit fundraising campaigns. Katrina has been instilling passion in volunteer fundraisers since 1989 when she founded the company. Turnkey’s clients include most of the top thirty U.S. peer-to-peer campaigns — Susan G. Komen, the Cystic Fibrosis Foundation, the ALS Association, the Leukemia & Lymphoma Society, as well as some international organizations, like UNICEF.
Otis Fulton is a psychologist who joined Turnkey in 2013 as its consumer behavior expert. He works with clients to apply psychological principles to fundraising. He is a much-sought-after copywriter for nonprofit messaging. He has written campaigns for St. Jude’s Children’s Research Hospital, The March of Dimes, the USO and dozens of other organizations.
Now as a married couple, Katrina and Otis almost never stop talking about fundraising, volunteerism, and human decision-making – much to the chagrin of most dinner companions.
Katrina and Otis present regularly at clients’ national conferences, as well as at BBCon, NonProfit Pro P2P, Peer to Peer Forum, and others. They write a weekly column for NonProfit PRO and are the co-authors of the 2017 book, "Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising." They live in Richmond, Virginia, USA.