The Homeless Don’t Deserve Our Help
There were 30 homeless women living in our church last week. On Saturday, they left us, bound for another church, which was coordinated by CARITAS, a nonprofit in Richmond, Va.
As we cleaned Saturday morning after they left, I (Katrina) found a brooch made from a safety pin and a broken earring on the ground. What it said to me was, “I am like you.” The homeless are typically seen as different. They are not. They want beauty. They want to have a conversation. They want to contribute. They want relationships. They want jobs. They want to be able to go home.
I came home from cleaning and showed Otis the photo of the homemade brooch. He answered the following question for me: “Why aren’t there more people like the people who served the homeless at my church? Why doesn’t everyone want to help the homeless?”
This is what Otis shared with me:
In his book “Mindwise” University of Chicago professor Nicholas Epley describes the importance of “distance” and the ability people have to imagine what others are thinking or feeling. Epley says, “Distance is not just physical space. It is also psychological space, the degree to which you feel connected to someone else.” The ability to feel empathy for another group decreases as distance increases. In some cases, distance can grow and shrink. For example, when you get in an argument with your spouse, you feel “distant” from them. Then, you can feel the psychological distance diminish when you resolve the conflict.
But distance from groups that are unlike ours is more difficult to close. People who are viewed as “too different” from us can completely shut down our ability to connect with them. For most Americans, the homeless fall into this psychological no-man’s land.
In 2006, Princeton psychologists Lasana Harris and Susan Fiske published a paper titled “Dehumanizing the Lowest of the Low: Neuroimaging Responses to Extreme Out-Groups.” Their study looked at what happened when they put university students into an MRI scanner and showed them a variety of images. The images included a wide range of things and individuals, including the elderly, those who are disabled, rich people, American Olympic athletes and business professionals.
The MRI scans taken when the students were shown pictures of homeless people were particularly striking. The brain activation seen when these pictures were shown was the same as when the students were shown images of disgusting images—vomit and overflowing toilets. Outside the scanner, the students rated the homeless as more disgusting than any others they viewed and also rated them as being less intelligent, articulate and emotional. Harris and Fiske write, “Extreme forms of prejudice may deny their targets even full humanity.”
So, foreign were the homeless to the students that they were dehumanized. Dehumanizing a group of people allows us to ignore them without guilt of conscience; they have been reduced to mindless animals or objects.
As George Bernard Shaw once said, “The worst sin toward our fellow creatures is not to hate them, but to be indifferent to them: That's the essence of inhumanity.”
Is this a feel-good piece? No. But unless we understand the dynamics behind how humans are making decisions, we cannot address said humans in a way to get done what we need to accomplish. This is not easy work—understanding. This is sometimes not intuitive work—understanding. This can be heartbreaking work—understanding. But understand we must in order to change anything.
Otis Fulton, Ph.D., spent most of his career in the education industry, working at the psychometric research and development firm MetaMetrics Inc., Pearson Education and others. Since 2013, he has focused on the nonprofit sector, applying psychology to fundraising and donor behavior at Turnkey. He is the co-author of the 2017 book, ”Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising,” and the 2023 book, "Social Fundraising: Mining the New Peer-to-Peer Landscape," and is a frequent speaker at national nonprofit conferences. With Katrina VanHuss, he co-authors a blog at NonProfit PRO, “Peeling the Onion,” on the intersection of psychology and philanthropy.
Otis is a much sought-after copywriter for nonprofit fundraising messages. He has written campaigns for UNICEF, St. Jude’s Children’s Research Hospital, March of Dimes, Susan G. Komen, the USO and dozens of other organizations. He has a Ph.D. in social psychology from Virginia Commonwealth University and a Bachelor of Arts from the University of Virginia, where he also played on UVA’s first ACC champion basketball team.
Katrina VanHuss has helped national nonprofits raise funds and friends since 1989 when she founded Turnkey. Her client’s successes and her dedication to research have made her a sought-after speaker, presenting at national conferences for Blackbaud, Peer to Peer Professional Forum, Nonprofit PRO, The Need Help Foundation and her clients’ national meetings. The firm’s work is underpinned by the study and application of behavioral economics and social psychology. Turnkey provides project engagements, coaching, counsel and staffing to nonprofits seeking to improve revenue or create new revenue. Her work extends into organizational alignment efforts and executive coaching.
Katrina regularly shares her wit and business experiences on her and Otis Fulton's NonProfit PRO blog “Peeling the Onion.” She and Otis are also co-authors of the books, "Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising" and "Social Fundraising: Mining the New Peer-to-Peer Landscape." When not writing or researching, Katrina likes to make things — furniture from reclaimed wood, new gardens, food with no recipe. Katrina’s favorite Saturday is spent cleaning out the garage, mowing the grass, making something new, all while listening to loud music by now-deceased black women, throwing in a few sets on the weight bench off and on, then collapsing on the couch with her husband Otis to gang-watch new Netflix series whilst drinking sauvignon blanc.
Katrina grew up on a Virginia beef cattle and tobacco farm with her three brothers. She is accordingly skilled in hand to hand combat and witty repartee — skills gained at the expense of her brothers. Katrina’s claim to fame is having made it to the “American Gladiator” Richmond competition as a finalist in her late 20s, progressing in the competition until a strangely large blonde woman knocked her off a pedestal with an oversized pain-inducing Q-tip. Katrina’s mantra for life is “Be nice. Do good. Embrace embarrassment.” Clearly she’s got No. 3 down.