Gold Awards Flashback: Susan G. Komen Race for the Cure (2011 Email Campaign of the Year)
As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Email Campaign of the Year from the Susan G. Komen Race for the Cure and Event 360.
The goal of this e-mail-only effort was to motivate race participants to solicit donations and remind them that although they personally had no fundraising minimum — the race is, ultimately, a fundraising vehicle. In the 12 weeks prior to the 2010 race, the campaign went out to everyone participating in any capacity: runners, walkers, Sleep In for the Cure participants, kids and volunteers.
According to Event 360's Therese Grohman, the segmentation and personalization of the messages are what helped to boost overall fundraising from all sources by 8.43 percent from the 2009 effort. Overall, the 2010 race saw more registrants and better individual fundraising results.
Then, get your submissions ready for the 2014 Gold Awards. The deadline is fast-approaching — Aug. 22. For an entry to be eligible, the campaign must have taken place sometime between Jan. 1, 2013, and Dec. 31, 2013.
Download the entry form here. There is a $125 entry fee for the first entry from a company and/or nonprofit organization, and each additional entry costs $75 apiece.
Each entry must be submitted individually and be accompanied by its own entry form, tracking sheet and check. Please submit two copies of each entry.
Entries should be mailed to:
FundRaising Success Gold Awards
1500 Spring Garden St., 12th Floor
Philadelphia, PA 19130
Attn: Joe Boland
You can get an entry form, tracking sheet and additional information here, then get moving! We look forward to reviewing your entries and engrossing ourselves in these wonderful campaigns.