Gold Awards Flashback: New York Public Library (2011 On the Edge Winner)

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 On the Edge Campaign of the Year from New York Public Library (NYPL).

For its "Don't Close the Book on Libraries," NYPL asked Improv Everywhere to video a prank at the library's iconic Rose Main Reading Room, which was featured in the movie "Ghostbusters." Improv Everywhere's "Who You Gonna Call?" YouTube video featured the Ghostbusters returning to the library 26 years later.