Gold Awards Deadline Extended
The video spread like wild fire. It had 2.6 million views (now more than 4.4 million), and more than 75,000 unique visitors went to the campaign website. The message urged supporters to write city officials. In the end, 130,000 letters were sent to City Council, and ultimately, $27 million of the proposed $37 million cut was restored in the budget.
"The guerilla move of the viral YouTube hit alone makes NYPL a perfect candidate [for this award]," Convio's Blair Naylor says.
The judges agreed. "I really loved this campaign," Dane Grams said. "It was so great to see the little guy take on the big guy and have such success — and to do it in such a creative way."