Getting What You Pay For
What’s the saying, “Someone who tries to get something for nothing usually gets nothing for something?”
Well, it’s true. And it applies in fundraising for sure.
Fundraising is a value-for-value proposition. But it’s not the value you’re probably thinking of. It’s not trinkets bought at auctions, dusty trophies or cheesy "thank you" notes. For the cause-related marketing folks, it’s definitely not the momentary feel-good after agreeing to “give a dollar to..." in the check-out lane.
So what is it?
The value donors are looking for is what money cannot buy. The realization of their dreams. Nothing less than self-actualization. This is where it gets tricky.
For nonprofits to deliver, they must know what donors dream about. They must be in relationship with their investors. Gaining this knowledge and acting on it is within the ability of every nonprofit. Modern communication tools make this possible for a fractional cost.
The big question is whether the nonprofit will invest the time and money (yes, money) to gain the knowledge and execute on it. This is where many, many organizations punt. They become the one that want’s something for nothing.
Time and money equals effort. Nonprofits can raise four, five, even six times more by truly knowing their donors over the “sell them something” approach. And yet, there’s always the thought that perhaps, this time, you can get around the laws of nature.
The natural laws of philanthropy never change. You work with them or break yourself against them. It’s that simple.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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