Get More Out of Your Fundraising Donation Page by Acting Like an Online Store
EngenderedHealth took it a step further on its donation page (image 4). It cleverly prefilled the “middle” donation amount in the field. Of course, the donor can change it easily with the click of a button so no one feels bullied into an amount, but at the same time, EngenderedHealth gives donors that extra little nudge to a three-figure donation.
Three other great things about this donation page:
- It explains what each donation amount achieves.
- The form has multiple steps so donors aren’t overwhelmed by blank fields when they first visit the page (notice as they complete each step, they just click next and the next section pops up while the first collapses).
- The donor is given the option of making the donation “In honor of” or turning it into an automatic monthly donation right there on the page with one click.
The design of your page matters
In the end, the big takeaway here may not be news to you … the design of your online donation page has a big impact on how many online gifts you receive. Still, because our resources are limited, so many of us in the nonprofit space cut corners on the little (but important) things — branding, pictures, demonstrating value, etc. Technology exists to make creating online donation pages easy — really easy. So, why not give it a try? Be an “online retailer,” and give your donors some bang for their buck!
Christine Schaefer is vice president of community and marketing at Salsa Labs.