Try a Carrot-and-Stick Approach With Your Nonprofit Board

I have had more than one CEO say to me, "I don't know whether to believe my staff." Whew.

I think we should all talk about profit more. Let's talk about how much profit we make from our different fundraising strategies. Let's educate our leaders to think differently about fundraising. Here's a great strategy to coax your leaders into making the right kind of fundraising investments:

The carrot-and-stick approach
First, the carrot: Start talking about how much money we leave on the table each year because we don't have the resources to go after it. Leaving money on the table gets people's attention.