Gail Perry-The No. 1 Fundraising Skill Your Board Members Need to Master

By Gail Perry

You could also engage your staff and board leaders in a deeper discussion:

What is going on at your organization?
What are your biggest challenges right now?
How much does it cost to help one person or do one good deed? (What's the math?)
What are you tackling this year in your community, region or the world?
Why is it so urgent? What is at stake?

I don't know about you, but I think this is interesting stuff. I think devoting your next board meeting to a full-scale discussion of these topics would be an extremely valuable exercise. Right?

And it would give board members "meat" to talk about when they run into someone who might be a potential friend, supporter or donor to your cause.

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Gail Perry Author's page Gail believes in parties first, rabble-rousing second, and having fun while changing the world. Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.