Gail Perry-5 Ways to Identify Your Real Fundraising Potential

By Gail Perry

5. See if there are some major relationships or coalitions you could create.
Sometimes amazing results can happen by building key relationships. Your board members can really help here. Engage them in a big-picture discussion about key relationships and networks your organization might be able to foster. Can you team up with another entity — governmental, philanthropic, other nonprofits? Maybe a key relationship could catapult your organization into a whole new level.

Bottom line: Now is the time to step back and take a clear-eyed assessment of where you are, what you have to work with and how best to go forward. If you do, you'll sleep better at night in the coming year!

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Gail Perry Author's page Gail believes in parties first, rabble-rousing second, and having fun while changing the world. Gail Perry CFRE is an international fundraising coach, speaker, trainer and thought-leader. She is a leader in a new breed of fundraisers who are on the cutting edge of fundraising today. Her Fired-Up Fundraising approach, developed over the past 25 years as a nonprofit philanthropy expert, has helped organizations raise hundreds of millions in gifts. Gail's practical and refreshing approach to raising money in today's world is based on the very latest innovative fundraising strategies. An inspirational and popular speaker, she leads energizing fundraising workshops and board retreats around the globe. She particularly enjoys working with nonprofit board members, introducing them to a new perspective on fundraising and ways they can be successful at it. Gail's book, Fired-Up Fundraising, has been called the "gold standard guide to building successful fundraising boards." Gail got her start in fundraising at Duke University, and then went on to lead fundraising at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. You can read Gail's weekly blogs at FiredUpFundraising.com, and also find her provocative articles at FundraisingSuccess, Guidestar, and Capital Campaign Magic.