5 Things Your Online Donors Want
Make your homepage on your site optimized for donations. Put an extra large "donate now" button right on that page. (Yes, size does matter!)
And try adding a photo on the inside of the button so it has a human face. (Dogs and children are wonderful.)
It's not too late to tweak your website and your donation page. Just think how much money is out there hanging in the balance!
May you have a wildly prosperous end-of year fundraising season!