
By
Gail Perry
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What happens when you starve your fundraising efforts? When you keep resources out of fundraising, your dollar totals will never grow. And your organization will not grow any bigger, right?
- When salaries are really low, your staff will leave for greener pastures.
- When no one is consistently working on communications with donors, your donors will leave.
- When no one is consistently keeping your database cleaned up, your donors will interpret it as sloppiness and they will leave.
Then where are you? You, my friend, are on a fundraising treadmill. You are caught in the "vicious cycle." And your results will not improve unless you pull your fundraising efforts out of it.
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