5 Clues Your Fundraising Is Headed Downhill
3. Changing fundraising strategy too often
Have you ever tried a new fundraising strategy and it didn't work? And were you disappointed? Did you and your leaders throw in the towel on the strategy because it didn't work the first time you tried it?
- This happens with direct-mail appeals: "We sent out an appeal, and we only made a little bit of money from it. Why bother?"
- It happens when organizations try to start monthly giving programs: "We had this big hoopla, and nothing really happened. Why bother?"
Well, guess what? It takes repeated, cheerful, consistent attention — over and over in front of your donors, friends, volunteers and supporters — to get their attention.
Starting and stopping a strategy is like shooting yourself in the foot again. Successful fundraising requires a long-term outlook. It requires a commitment to investing in and supporting fundraising over time. That's what yields success!
4. Lacking an internal culture of philanthropy
A culture of philanthropy is a set of practices that nurtures and support fundraising in your organization.
- Most people in the organization across positions act as ambassadors and engage in relationship building.
- Everyone promotes philanthropy and can articulate a case for giving.
- Fund development is viewed and valued as a mission-aligned program of the organization.
- Organizational systems are established to support donors.
- The executive director is committed and personally involved in fundraising.
So where are you in developing this culture? How can you engage your leaders in considering how to strengthen your culture?
5. Not investing in fundraising infrastructure
Wonderful, well-meaning organizations want to spend every penny helping people and saving the world. And they absolutely don't want to spend money on the staff, systems and data that create successful fundraising. Some consider it "wasted" if it doesn't go to programming.