Fundraising’s Enduring Myth
We’re barely into the New Year, and I’ve already seen a dramatic drop off in the number of those exercising at the gym.
I see this every year.
Because there’s desire, but no commitment.
You don’t change trajectories for the better with a few days of good intentions.
The same is true of nonprofits’ who are looking for better fundraising outcomes in the coming year.
This is the time of year when all the purveyors of hokum come out.
“The five secret things you must do to be ready for 2018.”
“The sure-fire way to succeed.”
Nonprofits are attracted like moths to the flame.
Because it’s consumption over commitment.
You’ve heard it all before.
And yet, so many of us continue to be drawn to such fakery and even be taken in by it.
Because we always think there’s always a short cut. There isn’t.
Principle 8 of The Eight Principles™ is Invest, Integrate & Evaluate™. You must invest in your fundraising efforts—money, people, time. You must work toward common, not competing goals. You must never be complacent.
If your organization is drowning, don’t grasp for the flimsy raft that promises a quick, easy trip to shore only to falter once you’re aboard.
Learn to swim.
To your fundraising success!
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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