Everybody LOVES the Fundraising Pacakge. You Should Be Worried
“Know thyself.”
Inscribed on the forecourt of the Temple of Apollo
Before cable TV, if you can believe there ever was such a time, advertisers had to collect data about consumers from self-reported surveys. Viewers filled out boxes saying which shows they watched and mailed the surveys back to be tabulated.
- Categories:
- Database Marketing
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
