Essentials for Fundraising Campaign Success
A few years ago, I was in a board room when a former client CEO and campaign co-chair were sharing with another organization about their campaign success (they doubled their original goal by investing in the right steps). The co-chair was asked, “What were the most important ingredients in your success?” His answer was to have:
- The right leadership—for the organization and on the campaign steering committee.
- A motivating case statement.
- The right plan.
- The right execution… and then he added, “… and the right counsel to create that plan and guide the exaction.”
When you look to embark on a campaign, you may be challenged by the thought of investing in campaign counsel. Plan to begin your relationship by establishing a partnership with a firm who will guide you throughout the process.
The right partnership with an experienced consultant and their team will reap lasting benefits for your organization, and you can be assured of a solid return on your investment.
- Categories:
- Fundraiser Education
- Fundraising
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
