Engage P2P Spotlight: Responsive Design Vital for Peer-to-Peer Fundraising Websites

Last year, the American Diabetes Association (ADA) had an ambitious goal to increase participation in its signature Step Out: Walk to Stop Diabetes fundraising event 15 percent over 2012.

However, with an outdated website lacking mobile optimization, ADA's traditional Step Out site did not resonate well with participants, donors and supporters accessing the website from mobile devices. In this day and age, all fundraisers know how big a role mobile plays in peer-to-peer fundraising campaigns such as this.

Working with Charity Dynamics on a website redesign and utilizing Blackbaud's TeamRaiser solution, ADA created a responsive design for its new Step Out website with one URL, one website, one set of content and one set of code no matter the device. It also allowed the 125 local fundraising managers to customize their individual, local sites in a more uniform manner.

As a result, 30 percent of users of the Step Out site accessed the site from mobile devices compared to just 5 percent in 2012, which in turn increased participation and fundraising ease for the ADA's staple peer-to-peer fundraising event.

Read more about the ADA case study here.

And if you want to learn more about peer-to-peer fundraising, join ADA's Kate Giblin Rooper, VP of campaign development and special events, as well as sponsors Charity Dynamics and Blackbaud, at the newest FundRaising Success conference, Engage P2P: Redefining Peer to Peer. Giblin Rooper will join in on the closing keynote session on strategic peer-to-peer fundraising takeaways.

Engage P2P takes place Oct. 21 in Washington, D.C. Get more info here, and register here. Makes sure to use the promo code "FSNEWS" for $100 off the registration fee.
Hope to see you there!