Enduring Fundraising Success
When you ask a nonprofit leader or executive what they need most, the response is almost always “more money.”
The question is: What are they really asking for?
Usually it’s some form of “money now,” as they are often living in the urgent. The smart ones know that it’s not just money today — but money tomorrow.
The answer to money today and tomorrow is easy: Relationships. Authentic relationships between representatives of the cause and the investors (read: donors) who support the cause.
How do you grow these relationships? By aligning personal goals. Yep, “personal” goals. Investors in your cause are investing in themselves — their values, their visions. Your job is to identify the right folks whose values and visions coincide with yours.
Then build an authentic relationship with them. What you get is much, much, more than a gift, a donation. You get the power of synergy wherein both investor and investee create something that neither could do alone.
Give friendship freely to your investors. It’s one of life’s greatest gifts.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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