Emotional Marketing: Did They Really Just Call It 'Sadvertising'?
Concern: Will this hurt us?
I don't have the answer to my question and would certainly welcome your opinions. But, if the commercial brands across most of the marketing world are now focused on emotional marketing and the concept of "sadvertising," will that hurt us?
Specifically, will consumers become a bit neutralized if the advertising for all types of brands from cars to detergent strive to create an emotional reaction?
Will the nonprofit message that strives for an emotional connection get lost?
What do you think?
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.