Who Validates Your Case for Support?

Each day, more than 1 million 501(c)(3) organizations begin the day with the hope of generating more income from an array of donor scenarios. Many individuals receive a pitch in the mail, and others are solicited via social media. Many organizations apply for grants from foundations. Still others create special events or personally solicit believing their causes are the most important and worthy of financial support.

Ask yourself one question. Who says you are so worthy? Was your case for support generated internally based upon what you think donors want, or was it validated through external forces? The answer to this question is critical to the success of your short- and long-term program.

The key is validation — both internally and externally.

As you look internally for validation, discuss priorities with your chief financial officer and the finance team. See where funds are needed and can make a difference for many. Discuss plans with key operational directors, and gather statistical information.

The quality of programs and services plus quantity as to number of recipients are important. Look at history of performance to determine state of progress. Determine what priorities your organization does well and is known for in the community. As you find priorities worthy of support, ask yourself if this something prospects would support. Just because you need something doesn't mean everyone will be excited when asked to contribute. Make sure your needs are sound and validated throughout all levels of the organization.

While many organizations may have internal support for their cases, the missing link is found in the external validation piece. For example, with respect to social services, you must seek information from an array of external forces such as the United Way, community foundations, government entities and major funders. These funders certainly include key community individuals, major corporations, significant local foundations, and local associations and organizations.