The Key to Fundraising: The Resonate Experience
Of particular importance were the comments made by Seiler in his future of fundraising session. He noted that based upon research, effective fundraising in all times must include:
- Marketable programs/services
- Informed constituencies
- A workable plan
- Dedicated leadership
- A willingness to ask/give
- A high level of accountability
According to Seiler, fundraising is the "tough work of engagement," and transparency and accountability are critical for success.
I felt blessed to live in a city with such outstanding international fundraising educational leadership. As I reviewed the many conference handouts and notes in the days following the conference, I was smiling knowing that the information plus contacts gained from this special conference will resonate with me throughout the rest of my career.
Several of my younger staff members said to me after the conference that concepts I have previously shared with them were validated as a result of the conference. I said now you truly know what the word resonate means!
- Categories:
- Fundraiser Education
- Companies:
- Salvation Army
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.
