How does this relate to volunteerism?
I contend that charities should motivate their volunteers to strive for their own individual Triple Crown Award each fiscal year, which represents a new season. Instead of baseball terms, the charities should seek each individual engagement in the areas of time, talent and treasure.
- Time: Spend the time to open a door or doors for others to engage in your charity that leads to either a financial gift or some other type of service.
- Talent: Recruit at least one or more new volunteers annually to serve on a board, committee, program, etc. Also personally participate in annual activities where volunteer service is needed.
- Treasure: Make a personal financial gift to the best of your ability, either for one year or a multiyear pledge.
Each season should begin with the beginning of a fiscal year. Create a Triple Crown Award, and seek potential members from your board first, volunteer groups second and the general public third. Create a new Triple Crown recognition plaque at the charity, and provide this award annually at a proper recognition event, hosted by charity leadership.
My organization began its fiscal year on Oct. 1, and I have two people who have already made gifts and volunteered at a major organizational event for a day! All they have to do now is open a door for new prospects, which they plan to do — and they are Triple Crown Award Winners!
All of us talk about time, talent and treasure, but how many of us have seen all aspects in action by one person? Ask yourself if you have a Triple Crown Award Winner Volunteer or potential winners. If you do, good for you. If you don't, what are you waiting for as your season has already begun?!?
- Categories:
- Boards and Volunteers
- Volunteers

Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.