Development Goals and Transition Ownership
Administration, staff, board and volunteers all have ownership responsibilities in the development process. A good board has several key committees, which begin with the nominations committee. The key to a good development committee is having a variety of passionate volunteers who have experience in the fundraising process plus various skill sets in dealing with corporations, foundations, associations, organizations and individuals. This committee, along with staff, must understand and own priorities; determine prospects; and implement a strategy for success in the acquisition and retention of annual, major and planned-gift donors. The competition is keen, and the stakes are high. Donors are more demanding, and accountability is not a luxury but a necessity. Having a dynamic development committee should be the first thought, not an afterthought.
When I left a position at a hospital foundation, I created several pages of notes that included information on relationships and suggested strategies going forward, plus additional information. I met several times with the "new person" in that role and shared this information with her. Several years later, the hospital received significant gifts from those I cultivated with volunteer help during my tenure, and several board members I recruited eventually became leaders of the board.
I encourage everyone in our profession to do the same — not for personal gratification, but for the sake of the institution you served with pride at one point in your career. You should "own" the important responsibility of keeping the transition information and stream flowing.
Duke Haddad, Ed.D., CFRE, is currently associate director of development, director of capital campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis. He also serves as president of Duke Haddad and Associates LLC and is a freelance instructor for Nonprofit Web Advisor.
He has been a contributing author to NonProfit PRO since 2008.
He received his doctorate degree from West Virginia University with an emphasis on education administration plus a dissertation on donor characteristics. He received a master’s degree from Marshall University with an emphasis on public administration plus a thesis on annual fund analysis. He secured a bachelor’s degree (cum laude) with an emphasis on marketing/management. He has done post graduate work at the University of Louisville.
Duke has received the Fundraising Executive of the Year Award, from the Association of Fundraising Professionals Indiana Chapter. He also was given the Outstanding West Virginian Award, Kentucky Colonel Award and Sagamore of the Wabash Award from the governors of West Virginia, Kentucky and Indiana, respectively, for his many career contributions in the field of philanthropy. He has maintained a Certified Fund Raising Executive (CFRE) designation for three decades.