Donor-Acquisition Strategies During Tough Times

"Don't rely too much on SEO because you're at the mercy of Google," O'Brien said. "Your e-mail strategy is much more important than your website because people don't browse for your site every day. Invest accordingly."

For search engine marketing (SEM), the goal is the same as SEO, however it is "paid." The good news is that Google Grants provide a great opportunity to get in front of active searchers who are engaged, so there's a good chance of converting. Plus, it's free money to use and experiment with from Google.